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Beyond hello santa barbara1/2/2024 ![]() ![]() “It’s important to take care of people on that ground-level, face-to-face, and focus on solving their problems when they are pebbles, not boulders,” Upshaw says. Jushi also uses a decentralized human resources approach, where an HR manager is available in every state with on-the-ground operations, to make its employees feel valued and to provide them with essential resources. We don’t know what each person is going through, and the best way we made it through was by listening to every person during this pandemic.” “You have to be a good listener, or you’re just not going to be the best employer you can be. So, every week our Senior Management would be briefed on how employees were doing, challenges they were facing, how they can help, and so on.”īefore and during the pandemic, Jushi encouraged employee feedback through surveys to gain a better understanding of how they are feeling. “I would do calls with the stakeholders twice a week and report that information to our CEO. ![]() “We had business continuity calls every single day for months, with a corporate group, grower-processor group and retail group,” says Nichole Upshaw, Jushi’s executive vice president of human resources. “We at Jushi moved very quickly to augment our standard operating procedures to safeguard the health and safety of our patients, customers and employees.”Īside from following each state’s rules and regulations and the standard CDC guidelines, Jushi also increased its communication efforts. “The COVID-19 crisis is impacting every business in some way or another,” says Jim Cacioppo, Jushi founder and CEO. Jushi credits its employees and the company’s efforts to ensure that their needs are met, their voices are heard and that they feel valued and comfortable in the workplace, especially when health concerns were top-of-mind for staff, for how the company managed to grow exponentially during a pandemic. Since, the company has expanded to 16 retail locations and three cultivation facilities, with plans to open 10 to 12 additional retail locations and one processing facility by the end of 2021. In June 2019, Jushi opened its first Beyond/Hello branded retail location and ended that year with approximately 200 employees, six medical dispensaries and one cultivation facility. The Beyond/Hello team at the Ardmore, Pa., dispensary Jushi, a multi-state operator and owner of cannabis retail, cultivation and processing licenses based in Boca Raton, Fla., guided its employees through the height of COVID-19 with daily calls across all operations, which helped with team building and played an integral role in the company’s 2020 growth. In a pandemic characterized by uncertainty, a robust employee communications strategy was essential for Jushi Holdings Inc.’s top-level management to ensure the everyday needs and concerns of workers across five states were met. ![]() was also honored in the 2020 Best Cannabis Companies to Work For - Dispensaries and Cultivation programs. ![]()
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